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Why you should use Point-Of-Sale Marketing Products!

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  We have all been in a checkout line at LeRoy Merlins or Woolworths and I am sure we have all made an impulse purchase from the nicely displayed shelves that line the aisles.   Point of sale (POS) marketing Is the efforts made to increase sales at the point the purchase is made. Primary locations for POS would be a cash register, meeting tables, end of aisles, store entrances and even on your virtual shop. Point of sale marketing is used to entice customers to make a last-minute impulse purchase. These display units are placed in strategic high-traffic locations and create increased brand awareness and sales. Eye catching graphics, clever brand messages and placement of Point of Sale materials help convert sales on products that might not necessarily be needed at that point. Various  point of sale products can be used to deliver different campaigns. Retailers must have a goal for their campaign to ensure they can measure their results against it. Do they want to hi...
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Marketing Snapshot

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Being an entrepreneur is a fantastic learning experience. You don't need to have a degree or a qualification to be one, as long as you learn new skills on a daily basis. These skills need to include sales, marketing, financial planning and many others to ensure your business is successful and acquires the longevity you expect from it. I have been a business owner for 17 years of my 24 working experience. Actually, if you take into consideration that I started working at the age of 14, its a bit longer;-) Through my experience in the working world, i gained skills in sales, general accounting skills and dealing with the public. These skills served me well, but I needed more to grow, develop and understand how to build a business. I was fortunate enough to be accepted into The GIBS Goldman Sachs 10 000 women entrepreneur program. It was my 5 year of self employment and I needed more to ensure a sustainable business. Through this program, I gained the general knowledge and skills in a...
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